inspire

Toyota invited four artists to come up with some fresh, one-of-a-kind looks for the first-ever Prius Plug-in Hybrid—a vehicle soon to leave its own mark on the automotive world. Each Signature Series decal tells a different story, with each design echoing the uniqueness of the vehicle itself. Check out the videos above to discover the process underlying each artist’s creation and how the spirit of the Plug-in inspired such bold visual expressions.




Taking a combined right- and left-brained approach to his art, Geoff McFetridge finds inspiration in the world around him. In designing his Signature Series decal, he took his cues from the Prius Plug-in itself.

Todd St. John founded HunterGatherer, a design, illustration, animation and production studio. He explains their handcrafted approach to projects and how he envisions this aesthetic informing their Signature Series design for the Prius Plug-in

Aaron De La Cruz talks about his childhood years, his trademark freehand style, and the inspiration of the Prius Plug-in on his Signature Series decal.

Design technologist Joshua Davis uses fractal-based software to generate his unique art, including his new Signature Series design for the Prius Plug-in.




Check out all four artist decals at www.toyotapriusprojects.com